|Here's looking at you -- at a morning wet market in Kota Kinabalu, Malaysia. (photo by Alan A. Lew)|
So what this research shows is that our perceptions increase toward items that our body wants or needs. How does this relate to tourism?
Tourism scholars have long pondered what motivates people to want to travel, and especially what motivates them to travel to certain types of destinations. Coastal and island destinations, for example, hold particular attraction as travel destinations for a broad spectrum of people. Culinary diversity, family kinships, ethnic and national identities, and architectural wonders are among the many other attraction types that we want to see and experience.
So if food hunger enhances our senses toward food, what does our selection of attractions tell us about what we are lacking, or hungry for, in our day to day lives? Because that is what is guiding our attention to travel magazine, tv shows and advertisements.
And while we are on a trip, what do the things we do, the photos we take (I will take several hundred photos of an interesting place), and the many other choices that we make say about our motivations and needs?
And finally, why are these so different from one person to the next?
These are the kinds of questions that get tourism researchers excited. ... Wow, look at that!
(This blog post is cross-listed at: http://hospitality.blognotions.com/2012/03/03/travel-hungry-look-at-this/)