Topophilia and Emotional Geographies in Tourism Destinations

Topophilia is “the feeling of affection which individuals have for particular places” (Tuan, 1961).  The term was first coined in 1947 by the American poet, W.H. Auden, and became popularized, at least among academic geographers, by Yi-Fu Tuan’s book, Topophilia: a study of environmental perception, attitudes, and values, which was published in 1974 (Prentice-Hall). 

Recent work in geography along the lines of how people develop affections and attachments to places has occurred under the broader title of emotional geography (Davidson, et al. 2007). Emotional geography incorporates cognitive theories on how people “know” and relate to places through their senses, bodily movements and emotions. It includes not just what people say about place experiences, but also the many different ways that they perform, function and experience place with their entire physical being.  How this leads to feelings of topophilia and place attachment is one component of emotional geography.

The connections of topophilia and emotional geographies to tourism are obvious.  Tourism destinations want visitors to like them. They want to create topophilic relationships.  They offer services and attractions that titillate the senses through site, sound, taste, touch and movement.  Though the emphasis is often on somewhat superficial sensory experiences, sometimes turning places into thematic amusement parks, the ultimate goal is almost always to touch that deeper sense of topophilia.

Aspects of cognitive emotional geographies that tourism destinations should consider in their efforts to create topophilic relationships with tourists include the following (adapted from Ogunseitan, 2005):

• Landscape Diversity – A place should contain a variety of different landscape features that are blended together to offer visual and other sensory stimulation.
• Sensory Coherence – Colors, smells, sounds, light, touch (including the sense of movement) all need to be considered and should blend in a logical and pleasing manner.
• Environmental Familiarity – Tourists visiting a new place need things that ground them and which make them feel comfortable and safe, including identifiable objects, spaces of privacy, and open spaciousness.
• Cognitive Challenges – Tourists also need to be challenged by the places that they visit, through varying degrees of complexity, mystery, surprise and exhilaration

In essence this is finding the right balance between sensory dissonance and rationality, and between cognitive safety and risk.  These are the tourism destination’s tools of topophilic place making.  How does your community compare on these measures?

References cited

Davidson, J., Smith, M., and Bond, L. (eds.) 2007. Emotional Geographies. Aldershot, UK: Ashgate.

Ogunseitan, O.A. 2005. Topophilia and the Quality of Life. Environmental Health Perspectives 113(2): 143–148. - Published online 2004 November 22. doi:  10.1289/ehp.7467, http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1277856/

Tuan, Y-F. 1961. Topophilia. Landscape 11 (Fall): 29-32.

(This entry is also posted at: http://hospitality.blognotions.com/2011/12/20/ tourism-topophilia-and-emotional-geographies/)

Crossing Chasms: The Role of Distance in Tourism

Over the years, tourism scholars have come up with a large number of different ways to segment tourist markets so that different products can be more precisely targeted to potential travelers. Probably the most famous of these is Stanley Plogs division of the both travelers and destinations into “psychocentrics” (associated with security, familiarity and mass products) “allocentrics” (associated with risk taking, extocism and niche products).  Although a lot of different terms have been applied to this safety-risk dualism, with the goal of showing nuances, the fundamentals of the dichotomy have remained consistent.

Like others, I am not going to venture far from the basic model, but I do hope to provide some insights by introducing a perspective that has not, to my knowledge, been suggested before.  That perspective is the concept of “distance”. There are essentially three forms of distance: Geographical, Social and Psychological. Each of these can tell us something about the different ways people travel.

Geographical distance is based on absolute measurements on the planet earth, measured in miles or kilometers. For tourists, it becomes quickly complicated by complicated roads and pathways between where we are and where we want to go.  GPS receivers and online maps help us to navigate in a mostly more efficient and timely way, assuming they are based on current and correct geographic information. 

However, for tourists, a more desirable route may be one that encompasses certain kinds of scenery or attractions, which can be highly subjective to the individual tourist. What is happening here is the transformation of geographical distance into social and psychological distance.

Social distance is how the majority of people in a society define the distance between one place and another. This can be totally different from geographic distance. Political borders, for example, are a more formal social structure that has a huge impact on travel distance – both actual and perceived. One reason, among many, is that political borders increase the time it takes to get to a place, which is often be a more important distance factor than actual geographic measurements. 

Another example is the distance between different socio-economic groups in a society. We talk, for example, about the huge distance between the privileged lives of those in houses on the hill (the upper class) and homeless street life on skid row. We talk about not wanting to go to certain neighborhoods for safety and cultural.  These perceptions, while grounded in society, also have major psychological components.

Psychological distance is how our brains perceive distance. We can only see clearly over a fairly short distance (even with glasses on). In addition, our brains can only comprehend and process a somewhat limited amount of information. Where we focus our eyes is what we cognize and remember the best.  While we see the background and larger context of objects, elements in that broader scan are not stored in detail in our memory.

For tourists, this means that we can only comprehend a selected part of the destinations we visit. To fully appreciate requires time, repeated visits, curiosity, an openness to the unexpected, and patience. Most mass tourists are not able to devote themselves to a place in these ways, and so the tourism industry does its best to help direct a short term focus on immediate objects in front of the tourist – not in the distance.

Together, geographical distance, social distance and psychological distance contribute to making a lot of travel a short-sighted experience, even when we travel far (for the psychocentrics among us).  On the other hand, some travel can traverse great chasms and lead to unknown worlds, even if the actually journal is very close (form allocentrics).  It all depends on distance to which the tourist is willing to go….


(also posted at Hospitality.Blognotions.com) 

Emerging Research Themes for Tourism: Insights from Geography

The annual meeting of the Association of American Geographers (AAG) is held every Spring. In 2011 in was held in Seattle, April 12-16. In the previous fall there are a plethora of CFPs (Call for Papers) from people who are organizing paper sessions. I am personally on several geography email lists, including UrbGeog (urban geography), EconomicGeography, CulturalGeog, and LeftGeog, in addition to the email list of the Recreation, Tourism and Sport (RTS) Specialty Group in the AAG.  

As an avid academic geographer, I find many of these CFPs (certainly not all of them) to be very thoughtfully written and informative in themselves.  And, more importantly, they are often (certainly not always) at the cutting edge of research thought in my home discipline of geography.

In fact, I often find the geography CFPs more compelling that those that are written for tourism sessions at the AAG.  Because of that, I collected some 100 CFPs for last year’s meeting and culled through them to find the most interesting topics that academic tourism geographers should be studying (IMHO of course).  I grouped the 100 CFPs into the three topic areas below. Here is a selection of some of the more compelling research topics that I came up with:

TOPIC AREA 1 – Economic and Urban Geography

1.       City Image – This is an old theme in tourism research that seems to be re-emerging in the geographic literature. Some of the key concepts being discussed include: global cities, sustainable cities, declining cities, postcolonial cities, spatial inequality, urban political economy, nature in the city, urban boosterism, cities in film and new or social media, city landscape, place identities as commodities, and comparing neoliberal  and conventional  forms of place marketing, including architectural, social, textual, and sensual  branding.

2.       City Hubs and Networks – This is also a concept that has been around for awhile in travel and tourism studies, though not a major part of the field. Emerging geography research is still looking at the idea of transportation hubs (air and sea), but also extending that into “brainports” (aka “centers of competence”), the influence of municipalities on regional policies related to theorizing policy networks, sustainability and environmental governance, transnational networking and sociotechnical regimes related to global civil society and NGOs, and the new geographies of global production networks focusing on the relationships between small to medium sized enterprises (SMEs) and international corporations.

3.       Mobile Technologies and Place – This is, of course, a major new area of emerging activity and research. As such we are still evolving ways to study it. Geographers are interested in: how mobile devices change the spatial and temporal flexibility of individuals and organizations; how they change the ways in which material places are used and perceived; how technology transforms social and spatial relations, affects social identification, and transforms state-society and nature-society relations; and how information, communication and telecommunication technologies are becoming (or not) integrated into the everyday practices of businesses and households -- and with what socioeconomic consequences.

TOPIC AREA 2 – Cultural and Political Geography

4.       Everyday Culture and Experiences – This has long been a topic of interest among cultural geographers, but has been addressed much less by tourism researchers. It includes tangible or artistic aspect of culture; folk and popular culture; visual and performing arts; uses of space and place in music lyrics, television plot lines, movies and film, contemporary novels, graphic novels and short fiction; social space and resistance on the internet. Overall it is the everyday practice of making the world habitable and providing for our needs, which are based on relationships among subjectivity, identity and place.

5.       Multicultural Peoples – This is a popular topic in the broader social sciences that tourism researchers have touched upon to some degree. Topics include multicultural people's sense of place and the various belongings they have to where they grew up, where they live, where they travel, and where their ancestors were from. Also of interest are the intersections of race with gender, class, religion, and space; spatialities of post-racial thinking; and the growing diversity in both metropolitan and non-metropolitan areas the developed world.

6.       People Mobilities - The multicultural peoples topic is related to the growing mobility of people worldwide. This topic presents many geographic research themes, including: the search for alternative mobility futures; slow movements; borders and their surveillance and securitization; embodied performances and affective mobility; friction, turbulence and rhythms of movement; mobile and locative social media and electronic gaming; and imaginary and virtual travel. Also of related interest are how class, gender, sexuality, are ethnicity are enacted, (re)produced and potentially transformed in mobile practices by individuals and their social relations, experiences, mobile strategies, and identities. At another level are issues of freedom of movement, challenges and changes in the global system of migration controls, and “no borders” politics in an era of rising anti-immigrant sentiment.

TOPIC AREA 3 – Planning and Sustainable Places

      7.       Green Economies – Sustainable tourism is a very popular topic for tourism research, but the broader geography research on the green economy still brings some new ideas, including: new forms of green commodification and the rapidly expanding markets on which these are traded; developing spaces of the green economy; the work of creating ‘sustainable’ cities, transportation networks, waste management systems, and alternative/renewable energy; how ‘green jobs’ differ from traditional jobs; green urbanism; Foucault's apparatus (dispositive; institutions that support power structures); and the political economy and material processes of the green economy.

      8.       Ethical Practice – This is a topic that is very new among tourism researchers, and has probably been better addressed by geographers. Major themes include: issues of civil, political and social rights, what might be called "place rights" or a "right to place" as an entitlement of citizenship, and what constitutes these place-based rights, theoretically and in practice; policy implications that arise from normative scholarship and practice; caring approaches to social theory; human rights and geographic place; defining hegemonies and counter-hegemonies; accommodation and subversion within social movements; meaning and materiality in societal mobilization; similarities between red and green social movements – and, of course, their relationship to tourism development.

As you might guess, there were many other topics among the AAG Call for Papers. Each of the topics above is based on three to four different CFPs. I am sure other academic disciplines have a lot that they can inform our tourism research. For me, I am glad to be a geographer as I find the entire discipline to be immensely stimulating and informative for my personal tourism research.

Publishing Tourism Geography Research

Author: Deborah Che

Published in: Tourism Geographies, Volume 12, Issue 2, May 2010, pages 324 - 328

At the 2009 Annual Meeting of the Association of American Geographers held in Las Vegas, Nevada (22-27 March), geographers shared their experiences as participants in a stimulating and thought-provoking panel on 'Publishing Tourism Geography Research'. I organized this session in order to elicit recommendations from geographers with extensive publication records and with experience editing, reviewing, developing book projects, founding journals and experience with department and university administration where institutional research standards for tenure and promotion decisions are developed and put into effect. ...

Access the full article for free at InformaWorld

To cite this Article: Che, Deborah (2010) 'Publishing Tourism Geography Research', Tourism Geographies, 12:2, 324 - 328  

Learning To See Through Travel

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Can We 'Learn To See?': Study Shows Perception Of Invisible Stimuli Improves With Training

ScienceDaily (Oct. 21, 2009) — Although we assume we can see everything in our field of vision, the brain actually picks and chooses the stimuli that come into our consciousness. A new study in the Association for Research in Vision and Ophthalmology's Journal of Vision reveals that our brains can be trained to consciously see stimuli that would normally be invisible. [Click Here to read full story]
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Many years ago (many, many, in fact), I attended a meditation retreat in the hills near Clear Lake north of the SFO Bay Area.  There was a young guy on this retreat, in his early 20s, who was able to see aura around people’s bodies.  He did not need to do anything, this ability was just natural. 

Now in those days, when I was younger, I had a pretty good ability to see things at night – much better than almost anyone else I had met. So I kind of envied his aura seeing ability.  But he thought nothing of it – he told me that it really doesn’t mean much, he is just able to see them.

So, a few decades later, I still can’t see auras, and might night vision has declined as my need to wear glasses has increased (since I started using computers).  But now comes this story on ScienceDaily about how German researchers have shown that the eye can detect objects even though the brain does not recognize the object as being seen. This has a couple of fascinating possibilities:

(1) Our eyes may be detecting objects and fields of view just beyond the visible spectrum, in the infra-red and ultraviolet range, or in a dark field with no visible light, that we are totally unaware of, but which may still impress our brain, behavior and experience.

(2) We may be able to learn to see these objects of fields of information if we are trained or practiced in doing so. (This is the direction that the German researchers are moving – to help people with blind spots.)

As cool as that sounds, I no longer have my old meditation patience that I think it would probably take to master such skills.

However, I do see implications of this phenomenon – of learning to see what we otherwise would not – in my interests in the tourism and travel experience. These implications are:

(1)  People travel to see parts of the world, parts of the human existence, parts of the planetary geography that we otherwise would not be able to see.  We drive to travel because our monkey curiosity wants to fill in the blind spots of terra incognita.

(2) We use guidebooks, online video guides, and local human guides to help us to see what we would not see if we were to visit a place without any interpretation.  This is what semiotics refers to a the “sign” or “signifier” – it is the name and meaning that we humans assign to sites and sights that, in turn, gives us deep, existential experiences of those sites and sights.

(3) We also reject the guides and the guidebooks in an effort to gain a pure and direct experience of places – especially of the spontaneous and unplanned surprises that new places have the potential to offer us.  And related to this, are new identities and roles that arise in ourselves, that we may never knew were their, but which the liminal experience of traveling away from home, can sometimes show us.

(4) Some of us learn about broader issues of travel and tourism, especially sustainability issues, to make us more aware of our impacts and to better understand how tourism shapes places and people (both the hosts and the guests).

All of these are exercises in geographic visioning – of stretching our normal vision (and understanding) of the world, its places, its environments and ourselves – and to see and understand them in ways that we may never have considered were possible.  (Although, tourism advertisers also know this and flash images of possibilities that are often tempting, if fundamentally shallow.)

So, here we are.  At one level we are curious monkeys wanting to see what is hidden behind the peek-a-boo of distant places. At another level we are stretching our cognitive skill, stretching our brains, perhaps to lead us to a more aware planet that is hopefully able to manage, if not solve, the global issues that we all share today.

Introduction + Purpose + Invitation

This is the start of a new Collaborative Blog on the topic of Tourism and Geography. The focus is on topics and commentaries that are primarily of interest to those who do research on the topic of tourism from a geographic perspective. The geographic perspective provdes a focus on topics that relate to (1) place development and experience, (2) the movement of people, ideas and things through geographic space, and (3) the relationship between the human and physical world. Since I consider most of tourism to be geographically based, this blog can potentially encompasses a broad range of interdisciplinary research topics and interests from across the social sciences, physical sciences and business fields of study. Anyone who has an interest in these topics can contribute to this blog by simply contacting me at TravelGeographer@gmail.com.