Public and Private Sustainable Tourism: Environmental Footprints and Quality of Life

'Sustainable development' has been a popular conceptual framework since the World Commission on Environment and Development issued its report to the United Nations in 1987 (WCED, 1987).  Also known as the “Brundtland Report”, after the commission’s chairperson, Gro Harlmen Bundtland of Norway, its goal was to define a new approach to addressing pressing social and environmental needs of the world.  Among its chief concerns were

• 1.  Poverty (hunger, health, housing, wealth distribution, exposure to natural disasters
• 2. Growth (fossil fuel and other natural resource consumption and pollution), global agenda to deal with the deterioration of natural and social environments. 

Today, 24 years later, sustainable development and sustainable tourism are widely accepted as appropriate philosophies upon which to base policy decisions and behavioral practice. Their wide acceptance is due, in part, to the flexibility used to interpret their meaning.  “Sustainable development” is an oxymoron, in that it implies both environmental conservation and stewardship (through sustainability), and natural resource exploitation (or development). Proponents for both of these perspectives commonly use “sustainable development” to argue for their respective positions. For Destination marketing organizations (DMOs), for example, sustainable development often means maintaining and growing tourist expenditures and tourism investments. This may be in complete opposition to slow growth conservationists for whom sustainable tourism is tourism development that does not impact local natural environments traditional cultures.

Sustainable tourism, however, mostly applies to mostly amenity rich geographic settings and, as such, is a niche area of application for the broader sustainable development paradigm. Urbanization, as a primary force for global social transformation can provide a more general and perhaps universal perspective on sustainable development. Several efforts have been made in popular media, for example, to rate the sustainability of cities, along with justifications for those ratings. A compilation of several of those lists shows a dominance of European cities, followed by North America and then a few cities in other parts of the world (table 1, sources: d'Estries, 2011; Grist, 2007; Linssen & Sindik, 2008).

What is more valuable for these sustainable cities lists is the criteria that they are based on. A review of the sources for table 1 resulted to two general types of criteria against which these cities stood out in various ways: their environmental footprint and their quality of life (table 2) (see also, . The environmental footprint of cities includes technological investments and innovations that either reduce greenhouse gas emissions or, secondarily, enhance the recycling of natural resources. As such, they are efforts to reduce the environmental impact of cities, with ultimate goals of reducing or mitigating the worldwide severity of global warming and environmental change. Quality of life criteria, on the other hand, are much less narrowly focused on global environmental issues. Instead, they address local lived experiences and the creation of places that are comfortably adapted to their social and environmental geographies. Open space, park lands, air, water, transportation systems, forests and heritage sites are shared, common resources that require conservation for future generations as much as the fossil fuels and other non-renewable resources. 

The sustainable cities criteria in Table 2 reflect the perspective of environmental organizations that are the strongest supporters of sustainable development, which reflects a strong bias toward the conservation of natural and social resources.  It also shows a bifurcation in that perspective between mitigation, which is a mostly engineering challenge, and adaptation, which is a more difficult social planning challenge.

The difference in these two perspectives is also evident in the area of sustainable tourism. The most common approach to instituting and verifying sustainable tourism is through engineering evaluations of the environmental footprint of a hotel, resort or tourist attraction that result in green certifications. This approach to sustainable tourism is popular because it is easier to conceptualize and more readily measurable than are social planning objectives. Tourism industry sectors throughout the world have adopted green certification programs both to mitigate the environmental impacts of tourism activities and as an effective marketing mechanism for some travel segments.

How tourism activities impacts local quality of life is occasionally acknowledged by the tourism industry, which mostly associates this through contribution to employment creation and the conservation of traditional culture through artistic displays and performances, and various forms of museumization.  Tourism’s broader roles in community development are addressed more by non-governmental organizations (NGOs) and social scientists than by private sector tourism industry representatives.

The distinction in tourism development between private businesses ownership of environmental mitigation measures and public sector and civil society responsibility for public goods is not exclusive. Governments also build green buildings and adopt internal energy efficiency and recycling practices to reduce their environmental footprint.  In doing so, however, they are behaving more like private sector entities, rather than setting public policies that influence broad sectors of community behavior. The true distinction here is the public goods nature of the resources that comprise most of the quality of life sustainability criteria. The profit driven private sector is seldom, if ever, given primary responsibility for ensuring a community’s water and air quality, and shared open spaces.

After two and a half decades of sustainable development, this is where we have arrived the sustainable development paradigm has brought us.  There is a private sector primary focus on the technology of climate and ecosystem mitigations, and there is a public sector dominance of the realm of quality of life. These are both positive experiences that have benefitted the communities by reducing environmental impacts (footprints) and creating more livable places where they have been adopted.

The problem is that although sustainability paradigm practices have been adopted throughout the world to a degree beyond the expectations of many, they have not resulted in effective responses to global climate change and widespread poverty and hunger.  Some have even argued that the success of sustainability has resulted in a depoliticized and coopted climate change concerns, resulting in post-modern indifference to the future (Swyngedouw, 2013; Beck, 2010).  

The solution? See my previous post on Creative Resilience for the direction that I am currently leaning towards...

References Cited

Beck, UY. (2010) Climate for Change, or How to Create a Green Modernity. Theory, Culture & Society 27: 254-266.

d'Estries, M. (2011) Top Five Most Sustainable Cities in the World. Ecomagination.com (29 Nov), online at http://www.ecomagination.com/top-five-most-sustainable-cities-in-the-world, accessed 20 January 2013.

Grist (2007) 15 Green Cities. Grist (20 July), online at: http://grist.org/article/cities3/, accessed 20 Jan 2013.

Linssen, S. and Christopher Sindik, C. (2008) 2020 Global Sustainability Centers, Ethisphere (7 Sept), online at http://ethisphere.com/2020-global-sustainability-centers/, accessed 20 January 2013.

Swyngedouw, E. (2013) The Non-political Politics of Climate Change. ACME: An International E-Journal for Critical Geographies 12(1): 1-8, online at http://www.acme-journal.org/vol12/Swingedouw2013.pdf, accessed 13 January 2013.

Easy and Hard Sustainability: Sustainable Tourism and Sustainable Cities

While almost everything I research and write about is tourism related, the classes that I actually teach at Northern Arizona University are mostly not tourism related, but are in urban and regional planning.  I have a master degree in urban planning and am a member of the American Institute of Certified Planners.  I also follow email lists for practicing planners, academic planners and tourism academics.

I try to bring my urban planning background to my tourism work, with my book Understanding and Managing Tourism Impacts: An Integrated Approach (Routledge, 2009) being the place where I have done that the most.  There is also a commentary that I wrote in 2007 on planning theory and tourism planning that you can download from the link below.  This blog post is based on that commentary, which was updated in a keynote presentation that I gave a few months ago at a conference on "Sustainable Urban Tourism" that was held in Hong Kong (2012) and which is also linked below.

My personal opinion is that urban planners have a much better understanding of the breadth of issues related to sustainable development than do tourism people.  In tourism, the main focus of sustainable development is on green certifications.  This checklist approach is what planners call a "functional" or "tame" problem. They tend to have clear goals, quantifiable results, and are not threatening in their implementation.  They are the easy challenges of sustainability, and include low carbon energy use, water conservation, waste recycling, open space protection, and low impact building practices.

There is, as you might suspect, another group of sustainable development problems that are much harder to resolve.  Planners refer to these as "substantive" or "wicked" problems, and they tend to involve vague goals, subjective attitudes, and political decisions that threaten particular interest groups.  Examples of wicked sustainability issues that relate to tourism development include changing human behavior to improve air and water quality, increasing quality of life opportunities and political empowerment for low income communities, and protecting living cultures without destroying their sense of place through commodification and museumization.

Urban planners have developed tools to use with communities to address wicked problems.  These mostly center on citizen participation techniques, and there are many substantive approaches that may be employed.  A big difference between tourism and urban planning, of course, is that tourism tends to be more private sector and business oriented, while urban planning tends to be more public welfare oriented. 

However, these orientations are not exclusive, as tourism is often seen as an economic development opportunity for both private businesses and communities in general, as well as having potential positive impacts on environmental and cultural conservation.  Just how tourism can do that in a truly sustainable manner, beyond the easy sustainability of green certifications, requires a greater awareness on the part of tourism industry leaders and managers, as well as many tourism researchers, of how this is  being done in disciplines outside of tourism itself.

References:

Lew, Alan A. (2007) Tourism Planning and Traditional Urban Planning Theory: Planners as Agents of Social Change. Leisure/Loisir: Journal of the Canadian Association of Leisure Studies 31(2):383-392. (pre-publication version)


Lew, Alan A. (2012) Planning Theory, Sustainable Cities and Sustainable Tourism. Keynote presenation at the Sustainable Tourism in Urban Environments Conference, The Chinese University of Hong Kong, 20-22 April 2012. DRAFT Pre-Conference Working Copy (.pdf)

Emerging Research Themes for Tourism: Insights from Geography

The annual meeting of the Association of American Geographers (AAG) is held every Spring. In 2011 in was held in Seattle, April 12-16. In the previous fall there are a plethora of CFPs (Call for Papers) from people who are organizing paper sessions. I am personally on several geography email lists, including UrbGeog (urban geography), EconomicGeography, CulturalGeog, and LeftGeog, in addition to the email list of the Recreation, Tourism and Sport (RTS) Specialty Group in the AAG.  

As an avid academic geographer, I find many of these CFPs (certainly not all of them) to be very thoughtfully written and informative in themselves.  And, more importantly, they are often (certainly not always) at the cutting edge of research thought in my home discipline of geography.

In fact, I often find the geography CFPs more compelling that those that are written for tourism sessions at the AAG.  Because of that, I collected some 100 CFPs for last year’s meeting and culled through them to find the most interesting topics that academic tourism geographers should be studying (IMHO of course).  I grouped the 100 CFPs into the three topic areas below. Here is a selection of some of the more compelling research topics that I came up with:

TOPIC AREA 1 – Economic and Urban Geography

1.       City Image – This is an old theme in tourism research that seems to be re-emerging in the geographic literature. Some of the key concepts being discussed include: global cities, sustainable cities, declining cities, postcolonial cities, spatial inequality, urban political economy, nature in the city, urban boosterism, cities in film and new or social media, city landscape, place identities as commodities, and comparing neoliberal  and conventional  forms of place marketing, including architectural, social, textual, and sensual  branding.

2.       City Hubs and Networks – This is also a concept that has been around for awhile in travel and tourism studies, though not a major part of the field. Emerging geography research is still looking at the idea of transportation hubs (air and sea), but also extending that into “brainports” (aka “centers of competence”), the influence of municipalities on regional policies related to theorizing policy networks, sustainability and environmental governance, transnational networking and sociotechnical regimes related to global civil society and NGOs, and the new geographies of global production networks focusing on the relationships between small to medium sized enterprises (SMEs) and international corporations.

3.       Mobile Technologies and Place – This is, of course, a major new area of emerging activity and research. As such we are still evolving ways to study it. Geographers are interested in: how mobile devices change the spatial and temporal flexibility of individuals and organizations; how they change the ways in which material places are used and perceived; how technology transforms social and spatial relations, affects social identification, and transforms state-society and nature-society relations; and how information, communication and telecommunication technologies are becoming (or not) integrated into the everyday practices of businesses and households -- and with what socioeconomic consequences.

TOPIC AREA 2 – Cultural and Political Geography

4.       Everyday Culture and Experiences – This has long been a topic of interest among cultural geographers, but has been addressed much less by tourism researchers. It includes tangible or artistic aspect of culture; folk and popular culture; visual and performing arts; uses of space and place in music lyrics, television plot lines, movies and film, contemporary novels, graphic novels and short fiction; social space and resistance on the internet. Overall it is the everyday practice of making the world habitable and providing for our needs, which are based on relationships among subjectivity, identity and place.

5.       Multicultural Peoples – This is a popular topic in the broader social sciences that tourism researchers have touched upon to some degree. Topics include multicultural people's sense of place and the various belongings they have to where they grew up, where they live, where they travel, and where their ancestors were from. Also of interest are the intersections of race with gender, class, religion, and space; spatialities of post-racial thinking; and the growing diversity in both metropolitan and non-metropolitan areas the developed world.

6.       People Mobilities - The multicultural peoples topic is related to the growing mobility of people worldwide. This topic presents many geographic research themes, including: the search for alternative mobility futures; slow movements; borders and their surveillance and securitization; embodied performances and affective mobility; friction, turbulence and rhythms of movement; mobile and locative social media and electronic gaming; and imaginary and virtual travel. Also of related interest are how class, gender, sexuality, are ethnicity are enacted, (re)produced and potentially transformed in mobile practices by individuals and their social relations, experiences, mobile strategies, and identities. At another level are issues of freedom of movement, challenges and changes in the global system of migration controls, and “no borders” politics in an era of rising anti-immigrant sentiment.

TOPIC AREA 3 – Planning and Sustainable Places

      7.       Green Economies – Sustainable tourism is a very popular topic for tourism research, but the broader geography research on the green economy still brings some new ideas, including: new forms of green commodification and the rapidly expanding markets on which these are traded; developing spaces of the green economy; the work of creating ‘sustainable’ cities, transportation networks, waste management systems, and alternative/renewable energy; how ‘green jobs’ differ from traditional jobs; green urbanism; Foucault's apparatus (dispositive; institutions that support power structures); and the political economy and material processes of the green economy.

      8.       Ethical Practice – This is a topic that is very new among tourism researchers, and has probably been better addressed by geographers. Major themes include: issues of civil, political and social rights, what might be called "place rights" or a "right to place" as an entitlement of citizenship, and what constitutes these place-based rights, theoretically and in practice; policy implications that arise from normative scholarship and practice; caring approaches to social theory; human rights and geographic place; defining hegemonies and counter-hegemonies; accommodation and subversion within social movements; meaning and materiality in societal mobilization; similarities between red and green social movements – and, of course, their relationship to tourism development.

As you might guess, there were many other topics among the AAG Call for Papers. Each of the topics above is based on three to four different CFPs. I am sure other academic disciplines have a lot that they can inform our tourism research. For me, I am glad to be a geographer as I find the entire discipline to be immensely stimulating and informative for my personal tourism research.

Urban Planning and Design Tools for Tourism

As a member of the American Planning Association, I get their monthly magazine, Planning. I came across a couple of lists in recent issues of Planning that I think has application to those of plan tourism at the community and place level.

What Makes a Great Neighborhood?

1. Has a variety of functional attributes that contribute to a resident's day-to-day living (residential, commercial, or mixed uses).
2. Accommodated multimodal transportation (pedestrians, bicyclists, drivers).
3. Has design and architectural features that are visually interesting.
4. Encourages human contact and social activities.
5. Promots community involvement and maintains a secure environment.
6. Promotes sustainability and responds to climatic demands.
7. Has a memorable character.
   
   (Hinshaw, Mark. "Great Neighborhoods", Planning, Jan 2008: 6-11; list on p. 8)
   

Characteristics of a Great Street

1. Provides orientation to its users and connects well to the larger pattern of ways.
2. Balances the competing needs of the street -- driving, transit, walking, cycling, servicing, parking, drop-offs, etc.
3. Fits the topography and capitalizes on natural features.
4. Is lined with a variety of interesting activities and uses that create a varies streetscape.
5. Has urban design or architectural features that are exemplary.
6. Relates well it its bordering uses -- allows for continuous activity, doesn't displace pedestrians to provide access to bordering uses.
7. Encourages human contact and social activities.
8. Employs hardscape and/or landscape to great effect.
9. Promotes safety of pedestrians and vehicles and promotes use over the 24-hour day.
10. Promotes sustainability through minimizing runoff, reusing warer, ensuring groundwater quality, minimizing heat islands, and responding to climatic demands.
11. Is well maintained and capable of being maintained without excessive costs.
12. Has memorable character.
    
    (Knack, Ruth Eckdish. "Dan Burden's Sidewalk-Level Fiew of the World", Planning, Jan 2008: 14-17; list on p.16)
    Also: Tempe, Arizona's Mill Street was awarded one the 10 Great Street designations by the American Planning Association in 2008 - click here for the story.
    

Security Index for Public Spaces

• Features Encouraging Use

1. Signs announcing "public space"
2. Public ownership of management
3. Restroom availablity
4. Diversity of seating types
5. Various microclimates
6. Lighting to encourage nighttime use
7. Small-scale food vendors
8. Art, cultural, or visual enhancement
9. Entrance accessibility
10. Orientation accessibility

• Features Controlling Use

1. Visible sets of rules posted
2. Subjective or judgment rules posted
3. In a business Improvement District (BID)
4. Security cameras
5. Secondary security personnel
6. Design to imply appropriate use
7. Presence of sponsor or advertisement
8. Areas of restrictd or conditional use
9. Constrained hours of operation
   
   (Ewing, Reid. "Security of public Spaces: New Measures Are Reliable, But Are They Valid?", Planning, July 2007: 55)