Time as a Major Barrier to Sustainable Development

Author: Alan A. Lew, Department of Geography, Planning and Recreation, Northern Arizona University, Arizona, USA

Published in: Tourism Geographies, Volume 12, Issue 3, August 2010, pages 481 - 483

There are many barriers to sustainable development, including

    * just defining what sustainable development is;
    * trying to making connections between sustainability issues that exist at different scales (from personal to community to global);
    * trying to make connections between sustainability issues that exist in different industries and activities (total life-cycle costing issues); and
    * deciding how to properly balance environmental, social and ecological issues.

Most of these issues are mentioned in the literature on sustainable development (including my study area of sustainable tourism) in some way or another. One major challenge, however, that seems to never come up is the limitation of the human perception of time. 'Be here now' is, unfortunately, how most of us behave too much of the time. ...

Access the full article for free at InformaWorld  

To cite this Article: Lew, Alan A. (2010) 'Time as a Major Barrier to Sustainable Development', Tourism Geographies, 12:3, 481 - 483

Landscape, Tourism and Meaning

Book Review of: Landscape, Tourism and Meaning by Daniel C. Knudsen, Michelle M. Metro-Roland, Anne K. Soper & Charles E. Greer (Eds), Aldershot: Ashgate, 2008, ISBN 978-0-7546-4943-4

Reviewed by : Brian Graham, School of Environmental Sciences, University of Ulster, UK

Published in: Tourism Geographies, Volume 12, Issue 3, August 2010, pages 484 - 486 

This book, which is a contribution to Ashgate's 'New directions in Tourism Analysis' series emerges from the sometimes unfortunate engagement of tourism studies with cultural geography and its convoluted and pretentious lexicon. The provenance of the volume lies in two sessions at the 2004 meeting of the Association of American Geographers (AAG) in Philadelphia, the purpose of the book being explicitly ambitious in that its role 'is to re-theorize tourism' through an examination of the intersection between landscape, identity and tourism. ...

Access the full article for free at InformaWorld  

To cite this review article: Graham, Brian (2010) 'A Review of “Landscape, Tourism and Meaning”', Tourism Geographies, 12:3, 484 - 486

Publishing Tourism Geography Research

Author: Deborah Che

Published in: Tourism Geographies, Volume 12, Issue 2, May 2010, pages 324 - 328

At the 2009 Annual Meeting of the Association of American Geographers held in Las Vegas, Nevada (22-27 March), geographers shared their experiences as participants in a stimulating and thought-provoking panel on 'Publishing Tourism Geography Research'. I organized this session in order to elicit recommendations from geographers with extensive publication records and with experience editing, reviewing, developing book projects, founding journals and experience with department and university administration where institutional research standards for tenure and promotion decisions are developed and put into effect. ...

Access the full article for free at InformaWorld

To cite this Article: Che, Deborah (2010) 'Publishing Tourism Geography Research', Tourism Geographies, 12:2, 324 - 328  

The 4 Best Tourism Journals!

Shaul Krakover sent the photo above, saying:

“I attach here a photo taken at our Tourism Destination Development and Branding Conference, held October 14-15, 2009, at Ben Gurion University of the Negev, Eilat Campus, Israel.

The photo presents the 4 best tourism journals!  It was taken in a session on "Publishing in the Academic Hospitality and Tourism Literature: Trends and Challenges" with the participation of the following (from Right to Left):

- John Tribe, Editor in Chief of the Annals of Tourism Research
- Rick Perdue, Editor of Journal of Travel Research
- Abraham Pizam, Editor in Chief of the International Journal of Hospitality
Management, and
- Shaul Krakover, Associate editor of Tourism Geographies.”

Learning To See Through Travel

-----------
Can We 'Learn To See?': Study Shows Perception Of Invisible Stimuli Improves With Training

ScienceDaily (Oct. 21, 2009) — Although we assume we can see everything in our field of vision, the brain actually picks and chooses the stimuli that come into our consciousness. A new study in the Association for Research in Vision and Ophthalmology's Journal of Vision reveals that our brains can be trained to consciously see stimuli that would normally be invisible. [Click Here to read full story]
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Many years ago (many, many, in fact), I attended a meditation retreat in the hills near Clear Lake north of the SFO Bay Area.  There was a young guy on this retreat, in his early 20s, who was able to see aura around people’s bodies.  He did not need to do anything, this ability was just natural. 

Now in those days, when I was younger, I had a pretty good ability to see things at night – much better than almost anyone else I had met. So I kind of envied his aura seeing ability.  But he thought nothing of it – he told me that it really doesn’t mean much, he is just able to see them.

So, a few decades later, I still can’t see auras, and might night vision has declined as my need to wear glasses has increased (since I started using computers).  But now comes this story on ScienceDaily about how German researchers have shown that the eye can detect objects even though the brain does not recognize the object as being seen. This has a couple of fascinating possibilities:

(1) Our eyes may be detecting objects and fields of view just beyond the visible spectrum, in the infra-red and ultraviolet range, or in a dark field with no visible light, that we are totally unaware of, but which may still impress our brain, behavior and experience.

(2) We may be able to learn to see these objects of fields of information if we are trained or practiced in doing so. (This is the direction that the German researchers are moving – to help people with blind spots.)

As cool as that sounds, I no longer have my old meditation patience that I think it would probably take to master such skills.

However, I do see implications of this phenomenon – of learning to see what we otherwise would not – in my interests in the tourism and travel experience. These implications are:

(1)  People travel to see parts of the world, parts of the human existence, parts of the planetary geography that we otherwise would not be able to see.  We drive to travel because our monkey curiosity wants to fill in the blind spots of terra incognita.

(2) We use guidebooks, online video guides, and local human guides to help us to see what we would not see if we were to visit a place without any interpretation.  This is what semiotics refers to a the “sign” or “signifier” – it is the name and meaning that we humans assign to sites and sights that, in turn, gives us deep, existential experiences of those sites and sights.

(3) We also reject the guides and the guidebooks in an effort to gain a pure and direct experience of places – especially of the spontaneous and unplanned surprises that new places have the potential to offer us.  And related to this, are new identities and roles that arise in ourselves, that we may never knew were their, but which the liminal experience of traveling away from home, can sometimes show us.

(4) Some of us learn about broader issues of travel and tourism, especially sustainability issues, to make us more aware of our impacts and to better understand how tourism shapes places and people (both the hosts and the guests).

All of these are exercises in geographic visioning – of stretching our normal vision (and understanding) of the world, its places, its environments and ourselves – and to see and understand them in ways that we may never have considered were possible.  (Although, tourism advertisers also know this and flash images of possibilities that are often tempting, if fundamentally shallow.)

So, here we are.  At one level we are curious monkeys wanting to see what is hidden behind the peek-a-boo of distant places. At another level we are stretching our cognitive skill, stretching our brains, perhaps to lead us to a more aware planet that is hopefully able to manage, if not solve, the global issues that we all share today.

Are you a Tourism Extremist?

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Extremists More Willing To Share Their Opinions, Study Finds - ScienceDaily (Oct. 21, 2009) — People with relatively extreme opinions may be more willing to publicly share their views than those with more moderate views, according to a new study. [Click Here for the full story.]
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The story linked above is about a study at Stanford University in which students with extreme views on an issue were more vocal in expressing their opinions when they thought that the majority of their peers leaned in their direction.  There were generally silent if they thought that their peers held moderate or opposite views to theirs.

While we all have met people who are willing to express their "extreme" views even if they are clearly in the minority, they are the exception. The problem is that human nature assumes that the most vocal are expressing the dominant opinion of a group, whereas in reality, they actually represent an extreme position.  Thus, we (those of us on the left) assume that the talking heads on Fox News represent the typical Republican Party views in the US, when they really are a marginal extreme.

So what does this have to do with tourism?  Off the top of my head, I see the following implications:

We (tourism professionals) often assume that everyone want to travel and everyone is supportive of tourism because that is what seems to be the majority. In reality, there people's opinions on travel and tourism run a continuum from no interest in travel to travel as a lifestyle, and from no support for tourism to tourism as a foundation of the new service economy (cf. Urry's discussion of the "service class").  Making the pro-tourism and pro-travel perspective dominant has enormous impacts on macro economic priorities (such as transit and destination branding), community development decisions (where and what to spend tax dollars on), and human behavior (defining the range of possible leisure time activities). 

And this has resulted in major sustainability challenges, from the massive greenhouse gas emissions of long haul air and cruise ship travel, to change in traditional cultures from tourists visiting remote destinations.

Do we ever seriously even consider a no-tourism option as a lifestyle, as a form of community development, as what might be best for a destination? What kind of world would that be like ... possibly a more sustainable one?

 
 

Blogging Two Years Later

In June 2007 I wrote a blog post titled "Why Don't We Blog? University Faculty Blogging about Travel & Tourism". So two years later I took a look back at that blog post, and to my surprise there were 36 comments! That was strange, because I do not remember receiving any notices to moderate that many comments on any of my blog posts. A quick scan showed that there were three legitimate comments, posted soon after I wrote the blog entry, and 33 spam comments. Yikes! – I had not turned on the comments moderation, nor even the word verification, so any robo-computer could post a comment to not only this blog post, but to any other post on my Tourism Place blog.

So now I need to go through all my posts to find and delete the junk comments. Bummer!

I started blogging in 2005 and got quickly hooked on this form of self-publishing and self-expression. I have always fashioned myself as having strong non-hierarchical and egalitarian values, and even though I too play the academic publishing game, I really resent the haves (book writers) and have-nots (book users) that are created in that process. I also do not like the high cost of poorly written textbooks and the sometimes political nature of the academic review process. And I loved the opportunities for self-expression that blogging enabled.

So blogging, which allowed me to write and publish online whatever I wanted, was an incredibly liberating experience. I loved it and started several blogs, and a couple of related podcasts. But I did not see many other academics blogging, especially in the tourism and geography fields that I found of interest. So I sent a query to several tourism email lists and compiled the result in my "Why Don't We Blog?" post.

By 2009, however, my own blogging has fallen off considerably – though I still do blog. I have heard that blogging growth, in general, has flattened out, though micro-blogging on Twitter (@alew) and Facebook has taken off and continues to grow. This has happened to me, as well. I mostly moved from my long blog posts to micro-blogging on Twitter (which is then automatically forwarded to Facebook). 140 character messages are a lot less time-consuming to write than 140 to 1400 word blog posts. I guess have gotten lazy.

I stopped podcasting at the end of last semester, though I hope to start up again soon (once I get over some technical difficulties). I still blog – occasionally – when I feel an urge to write more than 140 characters. Most of these either go on my "Tourism Place" blog (anything related to tourism) or my "Outside Looking In" blog (most anything else that I want to talk/rant about).

And, of course, I still have my academic articles and books, which I also enjoy writing – when I have time, which is not very often. So, perhaps what micro-blogging and blogging do for me is to allow the writing fluids to have an outlet during the school year when I am mostly consumed by teaching, which is what I should be doing now … instead of deleting spam comments on two-year old blog posts!

Time as a Major Barrier to Sustainable Development

An UPDATED version of this blog post is available HERE.

I Hate Being Liminal - on the transition to home from a trip abroad

[Photo: View of the Li River from my conference hotel in Yangshuo, China]

I think I just experienced one of the longest travel-related liminal experiences ever (at least for me).

Liminal experiences are those that are characterized by transitions from one state of being to another. Tourists experience liminality when they transition from a home-based state of being to a travel-based state. Liminality also occurs during rights of passage, such as graduating from school, becoming married, becoming a parent, or becoming a new employee of a company. The liminal experience is one of becoming something different, and is potentially transformative, with a shedding of the old and a creation of something new, but also a period of vulnerability and weakness in the face of an uncertain future.

The transformative potential of travel is one of the major reasons that many people want to travel. Even when a trip is fully planned and fully chartered and catered, there is still the possibility, if not probability, of meeting new people, seeing the unexpected, and doing something that is totally unconnected to one's home. The period of liminality, the transition between being a resident-in-place and being a tourist-on-the-road, normally occurs when the tourist is in transit between their home and their destination. For most people it is a period of expectation, anticipation and hope – the emotions are generally positive, though there could be some strain related to the exertion of travel.

However, there is a second liminal experience that is a bit different. This experience occurs at the end of the trip, when the tourist is returning home and transitioning from being a traveling-guest to a resident-host. In this case, the emotions may be either positive or negative. Negative emotions may be related to reverse culture shock, which arises when a tourist "goes native" in an exotic destination and must readjust to "going native" in their home place. Going native during a trip actually refers to developing a sense of attachment to a place. This attachment may be to the physical place, a culture in that place, or an individual(s) that was met during the trip. In each of these instances, the return home is accompanied by a sense of separation and loss. That loss may be addressed by an attempt to develop or maintain a longer-term relationship with the travel destination through repeated visits or other commitments and activities.

For example, I experienced a deeply moving trip to the Shan State of Myanmar in 2005. I blogged about that trip – basically keeping an online trip diary (http://golden-triangle.blogspot.com). After the trip, I continued for a year to post and discuss news items about Myanmar. Eventually, however, my attachment to the people and culture of Myanmar waned and I stopped blogging about the country, though I still hold it in a special place in my memory. Tourists also develop an attachment to each other, mostly when traveling as a group of some kind. The sociologist Ning Wang has referred to this social bonding as "touristic communitas," and it too can result in a sense of loss when the trip comes to an end. Close friendships can form that continue via long distance, and which may remain strong, though they are more likely to fade with time.

In both of the post-trip instances cited above, intentional efforts can be made to continue attachments to place and attachments to people beyond the trip. This effort is part of the remaking of self that is one of the goals of travel and tourism. (I believe this is the major reason why people travel.) The effort varies considerably from one person to the next. For some, the attachment is a mild one where the destination simply occupies a check mark on the list of places that have been visited – a kind of trophy or bragging right. For others it is more meaningful, either in terms of personal relationships or professional relationships. The permanence of these relationships will also vary considerably, though maintaining strong ties over a distance can challenge any relationship. We might think of the liminality of the return trip as never really ending so long as an intentional effort to maintain a place, culture or person relationship continues.

That being said, there is another way that the liminal experience of a return trip can seemingly last forever. That is when the tourist is ready to return home before the trip has ended. And that is what I just experienced. I just got back from a trip to China to attend a tourism conference in Yangshuo (near Guilin). Prior to the conference, I traveled with a colleague in the Business School at Northern Arizona University who had a conference to attend in Chengdu (Sichuan Province). So I spent about five days touring the Chengdu area prior to the tourism conference, which lasted for an additional four nights. I also spent layover nights in Shanghai on my way to Chengdu and again on my way home from Guilin. Altogether, I was gone for 15 days. However, after touring Chengdu and then attending my tourism conference, with a very full day of outdoor activities in Yangshuo (which was very, very hot and humid), I was pretty burned out and was ready to go home.

However, I did want to see the larger city of Guilin (where the airport is located). I had been to Guilin four times (first time in 1988) in the past and wanted to see how it might have changed since my last visit in 2001. Also, my colleague had never been to Guilin and also wanted to see the city. Finally, he also arranged for us to get free accommodations in exchange for guest lectures at Guangxi Normal University. But just like in nearby Yangshuo, Guilin was very, very hot and humid, and the hotel we stayed in was the lowest quality of the entire journey (no internet, cockroaches, and in need of new carpets -- though it was free!). On top of this, I was coming off of an emotional high from the great meeting we had in Yangshuo, and feeling the loss of separation (as described above) that often accompanies the end of these meetings (which I help to organize every two years in China). So, as much as I wanted to see Guilin, I really wanted to just go home. I was done with my trip in Yangshuo and I had entered a liminal state of mind, which made me feel somewhat weak and emotionally vulnerable (not feelings that I get very often).

The Shanghai Airport Hotel (aka the 168 Hotel) was a very pleasant surprise, with weak but workable internet access, at Y398/night (about US$58/night),. This gave me a good rest for my cross-Pacific flight the next day. I dislike LAX (really bad internet options), but was lucky to be able to change a seven hour layover there into a one hour layover, getting me home sooner than expected. So I have almost completed my liminal transition, I almost over my liminal anxieties, I am reconnecting with conference colleagues to build on the new relationships made there, and I am glad I went to Guilin, despite all the challenges. Now, we'll see how long it takes to get over the jet lag, which is always worse for me when upon returning to Arizona from Asia...

[Photo: sign inside my hotel room at the old Chinese hotel I stayed at in Guilin, China.]

Urban Planning and Design Tools for Tourism

As a member of the American Planning Association, I get their monthly magazine, Planning. I came across a couple of lists in recent issues of Planning that I think has application to those of plan tourism at the community and place level.

What Makes a Great Neighborhood?

1. Has a variety of functional attributes that contribute to a resident's day-to-day living (residential, commercial, or mixed uses).
2. Accommodated multimodal transportation (pedestrians, bicyclists, drivers).
3. Has design and architectural features that are visually interesting.
4. Encourages human contact and social activities.
5. Promots community involvement and maintains a secure environment.
6. Promotes sustainability and responds to climatic demands.
7. Has a memorable character.
   
   (Hinshaw, Mark. "Great Neighborhoods", Planning, Jan 2008: 6-11; list on p. 8)
   

Characteristics of a Great Street

1. Provides orientation to its users and connects well to the larger pattern of ways.
2. Balances the competing needs of the street -- driving, transit, walking, cycling, servicing, parking, drop-offs, etc.
3. Fits the topography and capitalizes on natural features.
4. Is lined with a variety of interesting activities and uses that create a varies streetscape.
5. Has urban design or architectural features that are exemplary.
6. Relates well it its bordering uses -- allows for continuous activity, doesn't displace pedestrians to provide access to bordering uses.
7. Encourages human contact and social activities.
8. Employs hardscape and/or landscape to great effect.
9. Promotes safety of pedestrians and vehicles and promotes use over the 24-hour day.
10. Promotes sustainability through minimizing runoff, reusing warer, ensuring groundwater quality, minimizing heat islands, and responding to climatic demands.
11. Is well maintained and capable of being maintained without excessive costs.
12. Has memorable character.
    
    (Knack, Ruth Eckdish. "Dan Burden's Sidewalk-Level Fiew of the World", Planning, Jan 2008: 14-17; list on p.16)
    Also: Tempe, Arizona's Mill Street was awarded one the 10 Great Street designations by the American Planning Association in 2008 - click here for the story.
    

Security Index for Public Spaces

• Features Encouraging Use

1. Signs announcing "public space"
2. Public ownership of management
3. Restroom availablity
4. Diversity of seating types
5. Various microclimates
6. Lighting to encourage nighttime use
7. Small-scale food vendors
8. Art, cultural, or visual enhancement
9. Entrance accessibility
10. Orientation accessibility

• Features Controlling Use

1. Visible sets of rules posted
2. Subjective or judgment rules posted
3. In a business Improvement District (BID)
4. Security cameras
5. Secondary security personnel
6. Design to imply appropriate use
7. Presence of sponsor or advertisement
8. Areas of restrictd or conditional use
9. Constrained hours of operation
   
   (Ewing, Reid. "Security of public Spaces: New Measures Are Reliable, But Are They Valid?", Planning, July 2007: 55)
   

The Holistay Staycation

The Daily Show With Jon Stewart	Mon - Thurs 11p / 10c
Holistay
www.thedailyshow.com
Daily Show Full Episodes Political Humor Health Care Crisis

Another benefit of the staycation trend that I heard recently is that there have been far fewer road deaths in the US these past few months. Now that is something to celebrate!

UNWTO's Leading Issues for the Global Travel Industry

The following is based on a story in TRAVEL IMPACT NEWSWIRE - Edition 48, Friday, June 13, 2008 - by Imtiaz Muqbil, Executive Editor, in Bangkok. Unfortunately, this newsletter is only available by email and it is not possible to view it on a website. The title of this particular story was: India Says Travel Advisories Should Go.

However, the story was really excerpts from a speech given by the India's Tourism and Culture Minister Mrs. Ambika Sonire, whos is the current elected Chair of the UN World Tourism Organization's (UNTWO) executive council at the 83rd Session of the Executive Council meeting of the UNWTO in Jeju, South Korea.

What I found most interesting about the story was the list of priority areas that she has proposed for the organization to focus on for 2010-2011. I found the list to be a succinct summary of the issues, and I generally agree with them.

Two issues that are not on this this list, but which Mrs. Sonire noted in her speech as pressing topics, were was the rising cost of oil -- due to the impact this is having on international air travel -- and the need to address the UN Millenium Development Goal of eradicating poverty, for which the UNWTO is promoting sustainable tourism through, for example, rural tourism, adventure tourism, eco-tourism, wildlife tourism.

Some of the areas of other major priority are:

a) Education-Human Resource Development
- to address severe tourism manpower shortages in many countries

b) Promotion of Public Private Partnership

c) Environmental Issues and Tourism
- especially global climate change, with an emphasis on helping developing countries to adopt technologies to limit green house gasses

d) New Tourism Product Development/ Innovation in Tourism

e) Collecting and Disseminating worldwide tourism documentation
- especially in efforts to thwart terrorist incidents

f) Promotion of the Image and Importance of Tourism

g) Travel facilitation and Travel Advisories
- Travel advisories should be issued with more careful consideration, and not immediately following an problematic incident.


ABOUT TRAVEL IMPACT NEWSWIRE

Set up in August 1998, Travel Impact Newswire is the Asia-Pacific’s first email travel industry news feature and analysis service. Mission Statement: Dedicated to reporting with Integrity, Trust, Accuracy and Respect the issues that impact on the Asia-Pacific Travel & Tourism industry. Distributed every week to 40,000 senior industry readers worldwide, mainly in the Asia-Pacific and Middle East. For more informatione Email: imtiaz@travel-impact-newswire.com

On the Use and Abuse of Tourism Satellite Accounts

I posted a link to my blog post on Tourism is Not the World's Largest Industry! to the TRINET email discussion list, which is the largest email list for tourism academics worldwide. It generated a fair amount of discussion. One of the arguments used to support the importance of tourism as an industry was the Tourism Satellite Accounting system, which estimates the total economic and employment impact of tourism, taking into account the proportions of other industries that rely on tourism and travel in some way. (A satellite industry is any industry that is no part of the traditional core industries that comprise the System of National Accounts, which is the economic data commonly collected by all countries.)

An example of the statements that people made based on the TSA is seen in this post, which was also emailed to, and reposted on, eTurboNews:

• May 05, 2008: eTN Mailbox: Tourism is NOT the world's largest Industry, so stop saying it is!
  
  "Tourism is not an industry in the definition of "industry" as per the System of National Accounts (SNA) the measure of contribution to an economy (GDP). Tourism is a consumption group (all tourists, domestic & international) and hence the set up of the TSA, (Tourism Satellite Account) which is apart from SNA but draws data from SNA.
  
  So when one says one should exclude transport for example when comparing Tourism to say Transport, one of the worlds biggest industries, one is denying the contribution towards transport made by Tourism (consumption group) By definition Tourism overlaps a number of industries and is a combination of partial outputs of many industries. most only partially associated with tourism. Put another way, if Tourism consumption were to cease, this will result in a reduction of the output of a number of industries, the biggest of which is probably the transport industry.
  
  The development of the TSA has been very important in understanding the economic impact of an "industry" defined by tourists and their consumption for the 'industry' in getting recognition by the community and public sector, for planning purposes.
  
  At the end of the day, it might not be the biggest industry in the world, but it is one of the biggest both as an employer and economically speaking. We could not say this with confidence prior to the TSA."
  
  (Click Here to see the original article on eTurboNews.)

Well, I think we could easily say that tourism is one of the largest industries in the world prior to the TSA system. The World Trade Organization data clearly shows this, and their data is based on the System of National Accounts (SNA), which is the core economic data collected by each country. In addition, I am not sure who wants to exclude passenger transportation from tourism, though I would argue for excluding cargo transportation, as I did in my previous post.

Anyway, in response, I posted my own assessment of the Tourism Satellite Accounting System.

• "Well, of course I have my issues with how people use the TSA, as well...
  
  The TSA approach provides alternatives to traditional GDP and employment calculations, and which is probably more accurate in estimating the economic role of passenger travel and tourism in an economy. The best source [that I have seen] for understanding how this is done is this publication from the WTTC:
  
  http://wttc.travel/download.php?file=http://www.wttc.travel/bin/pdf/original_pdf_file/2008_methodology.pdf
  
  There are a couple of caveats to this approach. First, while it is based on the best available data, there are holes in that data and assumptions must be made on how to fill those holes. These assumptions may or may not be valid in reality.
  
  Second, the data only looks at travel and tourism. It does not provide a comprehensive input-output model that compares travel and tourism (however it is defined as a partial industry) to other industries. Given the fuzzy nature of the partial-industries that the satellite accounting system is designed to address, I am not sure how this could ever be done. But more importantly, it means that you can not say that travel and tourism is the largest industry, or that it is second or third etc., based on the satellite accounting system. You can not compare the results of a TSA exercise with the results of GDP exercise based on traditional national accounts. They are related, but different beasts.
  
  What you would need to do is to run a satellite accounting exercise on other industries, some of which may claim large parts of the core of passenger transportation and tourism -- which I think would decrease the totals that people are currently coming up with in the TSAs. Short of that, you can only say that t+t makes a certain contribution to a certain economy based on certain assumptions.
  
  A quick review on Google found that Tourism appears to be the only partial-industry that has whole heartedly adopted the satellite accounting approach. The only other hits that come up are suggestions to use the satellite accounting approach to develop a green accounting model.
  
  As I said before, please let me know what I am getting wrong here.
  
  Cheers, Alan"

To further clarify the limits of the TSA, let's say you want to compare Tourism with Food and Entertainment and Education. All of these are what Neil Leiper (2008) refers to as "partial industries" because they all overlap (see reference below). You can come up with a total economic impact for tourism, using the TSA, but that number includes portions of Food (e.g., restaurants), Entertainment (e.g., amusement parks), and Education (e.g., museums). But a Satellite Accounting System for each of those industries would also include profits and employees that are in the tourism economy. This is why adding up the total profits and employees of all possible industries would probably 10 to 100 time larger than the real economy - depending on how the different industries are identified and defined.

Furthermore, I would guess that a satellite accounting system for Food would result in economic and employment impacts at least as large as tourism, if not larger. It all depends on definitions. Food could include all agricultural production, investments and transportation, along with all places and ways that food is sold and served, and portions of all other businesses that support the production, selling, transport and disposal of food in the world. Also included would be research and development of food, dietitians and other medical and quasi-medical diet clinics, food related television shows and books, and everyone employed in all of these roles. This is a huge economy and has a huge overlap with tourism.

My conclusion is that a satellite accounting system should NEVER be used to compare one industry with another because: (1) defining the boundaries of a satellite industries is subjective, flexible and easily changed; (2) anything can be defined as a satellite industry; and (3) the overlap between satellite industries varies and is not taken into account when comparisons are made.

TSA numbers can be used to benchmark industry changes over time, if definitions are fixed and not changed. They can also be used to see the degree to which tourism overlaps with different sectors of the economy. These are valuable planning tools. But, the TSA can not be used to claim that tourism is larger than any other specific industry, because under the satellite accounting system approach, each industry has a different definition.

One respondent in the "NOT Largest Industry" discussion on TRINET stated:

• "TSA provide insights into where tourists spend, the extent to which different sectors gain from tourist spending, and the extent to which individual sectors are dependent upon tourism.TSA can serve as a medium for public information helping to raise awareness of tourism and its contribution to national economies. They help tourism stakeholders to better understand the economic importance of this activity; and by extension its role in all the industries involved in the production of goods and services demanded by visitors. TSA thus help to legitimize or give credibility to the tourism industry as a main economic sector in the minds of politicians and the general public."

And another person stated that:

• "The technique is good but without the data it comes back to the rubbish in rubbish out syndrome. Also TSAs may show the significance of tourism they do not show the economic impact of tourism - for this you need the input-output model or CGE. But more fundamental to whatever model is used, the data collected relating to tourist expenditure globally is generally poor and without that the estimation of the size of the industry is impossible."

But I am still puzzled as to why passenger travel and tourism is the only industry that is using the satellite accounting approach to measure its impact...


PS: the following two related readings was posted in the TRINET discussion list:

• Neil Leiper, Why ‘the tourism industry’ is misleading as a generic expression: The case for the plural variation, ‘tourism industries’ - Tourism Management 29 (2008) 237–251
• UNWTO's "2008 Tourism Satellite Account: Recommended Methodological Framework" at: http://unstats.un.org/unsd/statcom/doc08/BG-TSA.pdf
• WTTC's Methodology for producing the 2008 WTTC/OE Travel & Tourism Simulated Satellite Accounts, World Travel and Tourism Council and Oxford Economics, March 2008: http://wttc.travel/download.php?file=http://www.wttc.travel/bin/pdf/original_pdf_file/2008_methodology.pdf

UPDATE (6May08):

The following list was sent to me today. These are a sampling of items that are included in the WTTC's calculation of the Global Tourism Satellite Account, collected from the WTTC document cited above. They demonstrate the subjectivity and arbitrary nature of the satellite accounting approach, and what the sender called "the WTTC-everything-and-the-kitchen-sink method of estimating the contribution of travel and tourism to the global economy."

• 100% of boats with motor (even though the boat owner may never travel beyond the 50 mile distance perimeter, which is the criterion for being classified a 'traveler.')
• More than 29% of all towing charges
• More than 35% of all VCR and video disk players
• Almost a third (29%) of all vehicle purchases and vehicle insurance
• More than 38% of all treadmills (sports, recreation and exercise equip)

From the document: "Because the Federal Railroad Administration runs Amtrak, its entire budget was also counted as 100% Travel & Tourism."

• US Federal Aviation Administration 89.70%
• US Federal Highway Administration 22.47%
• US Federal Railroad Administration 100.00%
• US National Park Service 100.00%
• US Fish & Wildlife Service 100.00%

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[All of the above was also posted on the New Economics of Tourism (N.E.T.) Blog]

Tourism is NOT the World's Largest Industry - So Stop Saying It Is!

It is the end of the semester and I am marking term papers. Few things drive me more crazy in doing this than coming across quoted and cited claims that tourism is the world's largest industry. Tourism is NOT the world's largest industry.


Tourism actually ranks about 6th in international trade, after trade in fossil fuels, telecommunications and computer equipment, automotive products, and agriculture (based on World Trade Organization data). It is just slightly smaller than agriculture, and given the fuzziness of all numbers of this kind, tourism at best might be 5th, just ahead of agriculture.


Tourism is the world's largest Service Sector Industry, in terms of international trade, as all of the other industries listed above are merchandise product industries. Note that this is for international trade and does not include domestic trade -- data for which is extremely variable from one country to the next. Also, there is no Tourism Industry in the World Trade Organization's data. Instead, I came up with an estimate of the Tourism Industry (see below) based on data for the (1) Travel Services, (2) Transportation Services, and (3) Personal-Cultural-Recreation Services.


For details, I provide the following from a draft version of a textbook that I am working on related to tourism impacts and tourism planning (should be out in late Summer/early Fall 2008). If someone can conclusively demonstrate that the analysis below is not correct, I will be grateful. ...


The travel and tourism industry is the world’s largest commercial service sector industry. The World Trade Organization (WTO, not to be confused with the UN World Tourism Organization (UNWTO)) is the leading international body that monitors international macroeconomic data. The data follows the value of imports and exports between countries and across major economic sectors that are grouped into either Merchandise or Commercial Services.
Travel and tourism are part of the WTO’s Commercial Services group, but is not encompassed under a single category. Intead, the WTO includes a Transportation category and a Travel category. The WTO defines these categories as:

• Transportation covers all transportation services that are performed by residents of one economy for those of another and that involve the carriage of passengers, the movement of goods (freight), rentals (charters) of carriers with crew, and related supporting and auxiliary services. (United Nations et al. 2002: 36)
  
• Travel covers primarily the goods and services acquired from an economy by travellers during visits of less than one year to that economy. The goods and services are purchased by, or on behalf of, the traveler or provided, without a quid pro quo (that is, are provided as a gift), for the traveller to use or give away. In addition, a traveller is an individual staying for less than one year in an economy of which he or she is not a resident for any purpose other than (a) being stationed on a military base or being an employee (including diplomats and other embassy and consulate personnel) of an agency of his or her government, (b) being an accompanying dependent of an individual mentioned under (a), or (c) undertaking a productive activity directly for an entity that is a resident of that economy. (United Nations et al. 2002: 38-39)

Although the WTO data includes both imports and exports, this discussion focused on exports as, from a destination community perspective, they have a more direct visible impact on a destination’s economy although in macroeconomic terms they are of equal importance. For tourism, exports are the receipts that a country received from the money that tourists spend at the destination (as discussed above), while imports are the expenditures that residents make when they travel outside of their home country. The difference between the two is called the tourism balance of trade or tourism balance of payments. In the case of the EU for example in 2005, tourism expenditure and receipts were nearly in balance with expenditure of €235.6bn, and receipts from tourism of €232.6bn. About two-thirds of EU Member States were in surplus. A measure of the economic significance of tourism to the countries concerned is that receipts exceeded expenditure by a factor of two or more in Greece (4.5), Spain (3.2), Malta (2.8), Portugal (2.6) and Cyprus (2.5) (European Communities 2007).
In 2006 Transportation Services (not all of them carrying tourists) accounted for 22.9% of international exports in commercial services, while Travel Services (mostly the hospitality industry, and excluding transportation) made up 27.1%. Compared to other commercial service sectors, the Travel Services sector has steadily declined in its relative importance since 2000 when it accounted for 32.1% of international exports in services. Transportation Services have remained roughly stable over that time period. All other Commercial Services (including communications, construction, finance, insurance, recreation, and computer services) comprised the balance of service sector trade (see also Coles and Hall 2008).

There were 704 million air passenger trips taken in 2006, and air and sea passengers together accounted for about 25% of the Transportation Services sector, though regionally it ranged from 20.1% in the EU to 33.3% in the US (WTO 2007b). The rest of this sector is mostly freight transportation. In addition, a record 842 million international travelers spent a record US$745 billion in 2006 (WTO 2007a, 2007b). International tourist receipts grew 9% in 2006 over 2005, and while not the fastest growing sector in international trade, its steady growth and relatively low entry costs make tourism an attractive option for countries and communities seeking to develop the service sector of their economies to expand job opportunities.

A Tourism Sector can be estimated from the WTO data for Travel Services, passenger Transportation Services (excluding freight), and the recreation portion of the Other Commercial Services sector. Together, this Tourism Sector makes up a third of all commercial services, and about 6.4% of all international exports, including merchandise products. The Tourism Sector is the sixth largest sector of the global economy based on the WTO’s categories, following trade in fossil fuels, telecommunications and computer equipment, automotive products, and agriculture (WTO 2007a, 2007b).

(This is also posted on the New Economics of Tourism, N.E.T. blog)

UPDATE (3May08):

I recently got my hands on some financial projections for 2008 from the World Travel and Tourism Council (WTTC, an international lobbying group mostly for airlines and hotels -- at least that is how I define them). They estimate that travel and tourism will comprise:
US$2,008 billion in 2008, which would be 3.4% of total global GDP
- This is about twice the total of US$916 billion for 2006 that I came up with above, though only about half the global percentage.
My number of $916 billion in 2006 is only for international trade, not for GDP, and not for domestic tourism and travel. So a doubling of my number to include domestic travel makes a fairly rough estimate of the total global size of the travel and tourism economy in dollars (or any other currency). (The World Tourism Organization, UNWTO, estimated that 15.8% of all overnight trips in 2005 were international, while the remaining 84.2% were domestic. Domestic trips typically involve lower per/person/day expenditures.)

However, the WTTC also uses what is known as the Satellite Accounting approach, which tries to estimate the degree to which other economic sectors contribute to and benefit from tourism and passenger transportation. Based on that approach, they estimate that in 2008, travel and tourism will comprise US$5,890 billion, or 9.9% of total world GDP.

A couple of caveats need to be considered here. First, the WTTC never clearly shows how it comes up with its numbers. I have been trying to find this, and have even emailed them requesting it. So I am not convinced that their numbers are anything more than very rough estimates. [UPDATE 6May08: I did find information on this, which is linked to a separate blog post on Tourism Satellite Accounts. However, I did not change my opinion of TSAs, which you can find more information on in that other post.]

In addition, my sense is that when an industry adopts a satellite accounting system (which originated in France as an attempt to show the size on non-traditional industries), that they approach this by basically keeping all their original core data, and then grabbing portions of sectors that are near them. As a result they all end up with larger numbers and larger percentages. Other economic sectors do the same, grabbing part of the core travel and tourism industry that might be better placed in financial services or advertising industries. In the end, of course, this all adds up to well over 100%, which can be addressed in an all-encompassing input-output model. But it is unclear to me that the WTTC, and others who use the satellite accounting system, take that broader perspective.

Now I could be totally wrong on this, but I have yet to see someone explain it with real numbers in any other way. So, I suggest that you take the $6 billion and 10% GDP numbers with a huge rock of salt -- and be wary of using it in any term papers that you submit in my classes.

UPDATE (4May08):

Sat, May 3, 2008 at 9:03 PM, Neil Leiper wrote (reposted here with permission):

G'day Alan

Tonight I read your item entitled "tourism is NOT the 'world's largest industry' ". Well Done! Tourism academe would be improved if there were more professors like yourself who can not only see thru the feeble-minded nonsense put about by WTO & its acolytes (in academe - notably dim-witted textbook writers, in government, in consulting, in the media) but are willing and able to challenge them in this manner!

I urge you to go further, please.

Tourism is not "an industry". Attempts to pin it down in that way are doomed to failure and every attempt I've seen is pathetically weak. Tourism is like all the other "isms". It's a form of human behaviour and the theories and ideologies that shape it. C/F idealism, communism, heroism etc.

As such, tourism is supported, partly, by distinctive industries - we can reasonable and realistically call them 'tourism industries'. They do not sum to one distinctive industry. See my article on plural industries which is in press at "Tourism Management". It dissects all known theories that might support the concept on one giant tourism industry and concludes that they are all defective, but various concludes that many tourism industries exist; each a collection of business organisations, some large and complex, most small and simple, some overlapping.

In fact you (anyone) can listen to my conference presentation on that topic. It's on the internet, recorded at CAUTHE 2006 by Martin Fluker in Melbourne. I don't have the site on hand, but I recall it's titled "Professor Leiper expounds ...".

I note above that tourism (the beahviour of tourists) is supported PARTLY by distinctive industries. It's always like that. It's a partially industrialised phenomenon. Like sex. Like sport. Like education, etc.

See a paper in press at Current Issues in Tourism ("Partial Industrialisation in Tourism: A New Model", by Neil Leiper, Lloyd Stear, Nerilee Hing and Tracey Firth. As you will see, it has detailed theoretical discussion, plus empirical evidence, from three researchers who have tested my theory of PIIT.

I put a note about these papers on the tourism strategic management discussion site set up by Fevzi. In the few months since, there has not been a single comment!! Is this more evidence of intellectual decadence in tourism academe? Or is it too soon to tell?

regards
Neil Leiper
Southern Cross University

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...And separately, Click Here for a recent news article that also states the world's largest industry claim.

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Update: 30 April 2012
The WTTC recently commissioned a study to, yet again, prove to policy makers that tourism is a really big deal (see their press release here: Travel and tourism larger industry than automotive manufacturing); and on more on the wttc.org website here). 


The problem is that the tourism "industry" is so diverse that almost any activity remotely related to travel and hospitality can be considered all or part of it.  In addition, comparing service industries to manufacturing is wrought with challenges (even though I do that myself, above), and is not recommended by the WTO (World Trade Organization), which compiles most of the international trade data for the world.  In addition, the Tourism Satellite Accounting System, which the WTTC often relies very heavily on, is inherently unsuitable for comparison across political boundaries and across industries.


Anyway ... yes, I fully agree that tourism is a huge economic activity that just continues to grow despite economic upheavals across the globe.  However, I caution everyone to be cautious in accepting the results of any study that tries to compare tourism economic activities with other industries at a global or even regional scale. 


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ReVista -- Tourism in the Americas

From the David Rockefeller Center for Latin American Studies (Harvard University)

Published in 2002, this free (donations requested) online publication contains some 30 short articles written by well known names among tourism academics. It is sort of a mini-online book. Worth checking out, especially if you are interested in Latin America.